In August, Angie and I were fortunate enough to attend the Sydney Beauty Expo. These events are always a fantastic opportunity to see the trends happening in our industry. We have seen the wave of tanning and lash extensions in recent years. Skin care and equipment technology is always paramount. But the new and prolific trend at this years Beauty Expo? Well, it had to be BROWS. Bold, natural and sculpted brows.

In the US, sales for the total makeup category grew by 9% in 2013, over 2012. What is very interesting to note, is that makeup for eyebrows grew by 27% over this same period*. WOW! Now that is a trend!

The professional skin care industry is well positioned to take advantage of this trend as after all, we are the professionals when it comes to eyebrow services, with brow shaping being a most requested treatment by clients. But how often are we extending that service with a retail offering?

Introducing Billion Dollar Brows, the latest addition to Skin Health Experts.

Billion Dollar Brows is the leading range of products devoted to eye brows in the USA. Developed by Natalie and Bob Plain, Billion Dollar Brows believes that beautiful brows are a right, not a privilege. And their products are priced fairly, so you don’t have to break the bank to have Billion Dollar Brows.

The product line up includes best sellers such as The Universal Eye Pencil (one shade suitable for everyone) and the Brow Boost (a natural serum, free of prostaglandin and parabens, designed to grow back your brows in 30 days). The range also includes the patented Brow Buddy Tool, unique to Billion Dollar Brows. This tool will help therapist and client alike to determine the correct shape for their brows, taking in to account their unique facial symmetry.

This October the team at Skin Health Experts are incredibly excited to be adding this new brand to our offering. For a limited time only, we have a promotion running on Billion Dollar Brows kits that will be perfect gift sets for Christmas. Enquire today by phoning our office on 0800 433 762 or emailing info@skinhealthexperts.co.nz.

*The NPD Group