#1 Get personal!
It’s always important to give your social media pages a ‘personal feel’ to help build a sense of community and let your clients really get to know you. One way to achieve this at this time of year is to post a photo of one of your team members with their recommended product or treatment gift to give for Christmas.

#2 People love photos
93% of the most engaging posts of Facebook are photos*. If you run any VIP or Christmas events make sure to take some great photos and post them to your Facebook page or Instagram account. Encourage your fans to ‘tag’ themselves in the photos if on Facebook to increase engagement.

*Source: http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on-facebook

#3 Schedule posts
For most of us, it’s an extremely busy time of year. Take the hard work out of social media and schedule your posts in advance so that you can get on with business.

#4 Promote gift vouchers
Don’t forget to promote gift vouchers through your social media page and make it easy for your clients to ring or email and order them.

#5 Stress less
It’s a stressful time of year for all of us, so don’t forget your clients are probably feeling that way too, so keep the mood of your page fun and light with some funny, motivating or inspiring posts.

If you’re a Dermalogica stockist, we’ve taken some of the hard work out of social media posts for summer for you. You can download a range of pre-made images to use on your social media platforms throughout the season when you login under Marketing /Promotional Materials.